Pasteurised juice is heated to a high temperature for a short time before it is sold. Most juices are pasteurised mostly because it prolongs the shelf life of juice and is more cost-effective than not pasteurising. Unfortunately, pasteurisation destroys the vital living components of fruit and vegetables, rendering most juice nutritionally deficient. PENINSULA COLD PRESS advocate the consumption of living fruit and vegetable juice for optimal nourishment.. To ensure this we mindfully press, bottle and sell a truly raw and unpasteurised product.